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Dear white parents

We can raise an anti-racist generation.
Talk to your children about racism early and often.

Watch the film

Watch the film

Dear White Parents is an unscripted film that considers the contrast between the racial awakening for Black and White children through the intimate family discussions and the reflections of anti-racism educator and Executive Director of non-profit WE ARE, Dr. Ronda Taylor-Bullock, who also served as an expert consultant on the project. The film features four real White families talking to their children about racism through the lens of current events and their own experiences and understanding about racism.

The film was directed by Academy Award-Nominee, Kevin Wilson, Jr. with The Brooklyn Brothers (part of the Golin Group), an IPG DXTRA ad agency, taking lead on production.

To view the full film, click here.

Directed by

Directed by
Oscar-nominee Kevin Wilson Jr.

Runtime

Runtime
3:27 mins

Suited for

Suited for
All ages

If you aren't talking to your children about race
Who is?

We can raise an anti-racist generation. Children as young as four years-old can show signs of racial bias but they can also exhibit an understanding of fairness, or equity.

White parents have a unique opportunity to contribute to a more inclusive, just, and equitable society by talking to their children about racism early and often.

Research suggests that adults whose parents spoke with them about racism when they were children are more likely to speak with their own children about racism – resulting in inter-generational impact.

Together, we can raise an anti-racist generation and bend the 400-year-old trajectory of racism, creating a new reality around race for future generations.

What are racial stereotypes
Why do people look different?
Racism in the USA

Resources to teach kids about racism

A collection of articles, videos, books and organizations, curated by educators, to support the talk about racism with your kids.

Browse resources
Resources to teach kids about racism

Featured Partner

We Are

We are, which stands for working to extend anti-racist education, is a non-profit organization that provides anti-racism training for children, families, and educators.

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Featured Partner

Anti-Defamation League (ADL)

ADL is a leading anti-hate organization. Founded in 1913 in response to an escalating climate of antisemitism and bigotry, its timeless mission is to stop the defamation of the Jewish people and to secure justice and fair treatment to all. Today, ADL continues to fight all forms of hate with the same vigor and passion. ADL is the first call when acts of antisemitism occur. A global leader in exposing extremism, delivering anti-bias education and fighting hate online, ADL’s ultimate goal is a world in which no group or individual suffers from bias, discrimination or hate.

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Featured Partner

Ad Council

The Ad Council is supporting this effort as part of their Racial Justice Series where they are spotlighting content that aims to spark more dialogue and action around racial justice.

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About the film

The film was developed and produced by The Brooklyn Brothers, a London-based advertising agency in the IPG DXTRA network. The film shares an intimate view of enlightening, sometimes uncomfortable, family discussions focused on parents helping their children understand racism through current events and sharing their own stories about how they first became aware of racism. The film that was directed by Academy Award-Nominee, Kevin Wilson, Jr., and features the reflections of anti-racism expert and executive curator of WE ARE, Dr. Ronda Taylor-Bullock.

About the project
About the film

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